http://antseyeview.disqus.com/enTue, 08 Jan 2008 11:34:33 -0000http://www.antseyeview.com/blog/business-strategy/satisfaction-loyalty-and-affinity/#comment-7128263<p>Interesting point - sounds like the discussion on influence. Does it really matter? What matters is advocacy. And advocacy is the result of LOVE. I love this brand so I will argue for it and recommend it.</p><p>TO'B</p>Tom O'BrienTue, 08 Jan 2008 11:34:33 -0000http://www.antseyeview.com/blog/business-strategy/satisfaction-loyalty-and-affinity/#comment-7128262<p>So many companies thing that "satisfaction" is the goal. In the classic words of Geoffrey Moore ... you are expected to brush your teeth every day -- you don't get extra credit.</p><p>Satisfaction --&gt; Loyalty --&gt; Affinity --&gt; LOVE</p><p>Love is where word of mouth happens.</p><p>Love starts with trust.</p><p>Who loves you, baby?</p>GuestMon, 07 Jan 2008 22:59:36 -0000