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I like to see the assumptive close come up again. About long term market advantage vs. market relevance - I think both are stake. Lately I've often said that the basic rules of business have not changed - it's still focused on relationships with customers. What has changed is customer's expectations of what it means to have a reationship with a business. The businesses that succeed in co-production, co-development, etc. succeed because of the strength of these relationships and the willingness to pursue them. I cannot think of a better long term market advantage than productive and trusting relationships with customers.
Thought-provoking, indeed. There has been so much talk in the past few years about "human capital" and "employee engagement." I'm afraid a lot of that talk was just that: talk. There wasn't much of a conversation. Which is at the heart of why mission-driven work is so engaging and work-work sometimes isn't. Getting the conversation rolling, helping employees participate as much as customers in the refinement and success of a business, that works.
I know the implications of this will bring new challenges from a legal and corporate policy standpoint for many organizations, but I think these will be good issues to address vs reasons not to engage.
sean
Yes, some legal questions, but doing the right thing always prevails. And getting people engaged in the convo is always a winner. If anything else, we hear in HR surveys that people want to be respected and valued for what they do. The more we listen -- genuinely listen -- the better it works. And with tools to do it...all the better!
thanks for your insights.
sean