DISQUS

Dustin Johnson · 2 years ago

Some great research by Resource Interactive and Jupiter on Gen Y: http://resourceinteractive.com/adx/aspx/adxgetm...

Sean ODriscoll · 2 years ago

This looks right up my alley, thanks for sharing. I will read through and maybe comment more. In thinking more on this topic, it's the transition from those who fear online identity/prefer anonymity to those who have multiple online identities (perhaps this gets unified to some extent- although many will prefer multi) and for whom online reputation will emerge as empowerment. "Resister" to "transister" change. Those who are suprised to find they are online/connected to those who are annoyed when they are not.

Sean

Bryan Murley · 2 years ago

Well, I suppose I'll be the one to speak up for Gen X. You may be confusing us with the Baby Boomers. I know quite a few 30-40 year olds who fit the description of your Gen Y. We were the first generation to experience cable, the real video game revolution (go Atari!) and the beginning of the personal computer revolution as well.

The same things about "traditional companies" and our relationship to them were said when I was coming out of school. I do think the impetus to change is more evident today than it was, if only because the Internet is much more advanced than it was in 1990.

Sean ODriscoll · 2 years ago

I'm one too...37 on March 22nd. Some of both is probably true unless we are the exception to our gen - rule. There is certainly a chicken - egg thing going on here between the enabler (web) and the gen, and the virtuous cycle of this cocktail is putting velocity behind the trend. Maybe our X gen should claim credit for innovating this and from here forth just refer to the Gen Ys driving the trend as just jumping on our band wagon!!

:)

Thanks for the comment, all this begs an interesting anthropologic questions of nature / nuture, but that's a little heavy for a Sunday for me to think too hard on.

sean

Amy Balliett · 2 years ago

A book that hits this topic on the head (in my opinion) is Seth Godin's Purple Cow. It discusses Moore's Law in relation to today's ever changing market trends due to the YouTube generation. Some may argue that this generation is directly under gen y (gen z perhaps) but as a gen y'er myself, I very much agree that Web 2.0 has drastically changed my own personal expectations of companies. Purple Cow is a marketing book and not necessarily geared towards advising the reader on how to run his/her business as a result of these new expectations. None the less, it discusses tactics of how to take a typical company and make it seemingly extraordinary by utilizing marketing techniques that will appeal to the gen y era of consumers. These marketing techniques take advantage of the latest platforms of communication, therefore bringing the company into contact with Web 2.0's innovations and personality. Ideally, by implementing these marketing techniques, a business will learn how to better relate to gen y and begin adopting gen y expectations as their own.

Sean ODriscoll · 2 years ago

Great! I will to my reading list. I've heard about this book from a few others, so I guess it is time I pick it up.

sean

Trevor Twining · 2 years ago

I think that there are many of us Gen X'ers out there that could fit into what we're calling here the Gen Y attitudes, but we are the pioneers in Gen X. There are many people in our age group that although are comfortable with technology, don't connect to it the same sense of empowerment that the net pioneers have. We're kind of like the hippies that never lost their groovy-ness, man.