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http://www.antseyeview.com/blog/191/where-for-art-thou-community-roi/
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Ant's Eye View: "Where for art thou" Community ROI

Lee LeFever · 2 years ago

Great post Sean. I think one of the points you hit on here and at Refresh Seattle is key: don't try to sell "community", but the benefits of community. You being in the "answer" business vs. the community business is an apt example.
Suzanna · 2 years ago

Agree with Lee, one of your best posts.
One area I find interesting is the concept of "staying power" versus the "flash in the pan" and how that relates to ROI...
I think both of these types of communities have thier place online but what makes one type of community "stick" and other's fade? While in some cases a community may come together for a short period of time due to an event, for example, but how do you last?