Ant's Eye View - Latest Comments in "To Blog or not to Blog" Part II

Re: "To Blog or not to Blog" Part II

Corrine — Wed, 05 Sep 2007 18:55:01 -0000

I like the approach that Kodak has taken with their relatively new entries into the blogosphere. Both blogs are so unlike the old stuffy Kodak and really illustrate how the company is changing. I think that group blogging is working at Kodak.

A Thousand Words is a place for stories from the people of Kodak. We love what we do, and we want to share our stories about imaging and its power to influence our world. We invite you to join our conversation with stories of your own.

A Thousand Nerds is a place for ideas and knowledge sharing from the people of Kodak about technology. We love what we do, and we want to share our expertise about digital imaging's technologies and its power to influence our world. We invite you to join our conversation with stories and experiences of your own.

Re: "To Blog or not to Blog" Part II

Ben Miller — Mon, 20 Aug 2007 15:22:12 -0000

I agree with yag. I would like to see an aggregation of blogs that make up an uber blog that would give some in depth information and personality to the blog. I think that having 4 people in the SQL Team with diverse roles (Engine, SSIS, Documentation, etc) blog and having a blog aggregation blog that would combine these so that we still get the post by the author, but it would be related.

I am sure some MVP somewhere will start to integrate it into Community Server or another blog engine someday soon huh?

Ben.

Re: "To Blog or not to Blog" Part II

Alan Griver — Wed, 08 Aug 2007 12:57:23 -0000

I've had group blogs (VS Data, VB) and individual blogs on MSDN. I like them both - the missing piece of a group blog is that of a single voice - I personally like blogs that discuss more than just business - they discuss personal stuff, like, oh, BBQ.

One approach that I like is using aggregation to create group blogs. Each person has their individual blog, but can use categorization to let the group blog "know" which posts to aggregate there. Customers interested in the group (no fluff, just stuff) can grab that feed, or, via links on the blog, see the full entries of the individual members.

yag

Re: "To Blog or not to Blog" Part II

Ron Casalotti — Tue, 31 Jul 2007 08:48:31 -0000

We've just started something like this in the Messaging and Social Media group at AOL. It's our Social Media Blog where we've set up several main contributors as part of the mix. Product designers also are set to Blog about their area of involvement from time to time.

Re: "To Blog or not to Blog" Part II

Nick Hernandez — Mon, 30 Jul 2007 16:20:50 -0000

I saw another strategy to create a sustainable group blog - the bloggers pick a day of the month to post an entry.

"Positive Psychology News Daily is authored by graduates of the Master of Applied Positive Psychology (MAPP) program at the University of Pennsylvania and by guest authors. "

http://pos-psych.com/

Re: "To Blog or not to Blog" Part II

Connie Bensen — Sun, 29 Jul 2007 10:43:28 -0000

I agree with you Sean that the group blog concept has a lot of appeal. LinkedIn is doing a good job with theirs. But it is a slow process.
My vision was for one that has evangelists & key stakeholders (customers) guest blogging too. I saw that example on Xerox, they have a submission box where you can request to blog. We're not at that point yet.
To date, our blog is up at http://blog.acdsee.com/ and marketing, the tech writer & myself (comm. evangelist) have blogged. My challenge is to recruit more staff, get them comfortable (Live Writer is perfect for this! my instr's are written!) and get them blogging. I also have an evangelist writing a series. I've gotten agreement from product dev't & an exec, so I hope it can get provide a broad range.

The advantage that I see is that the blog has a greater chance towards viability with a number of people blogging (in add'n to being more interesting). I work remotely, so that is another challenge.